Our story
We didn’t start with baking trays or HR kits. We started with notebooks, cameras, and a deep curiosity for people.
We’re two former journalists — French by blood, Australian by heart — who spent years telling other people’s stories.
Today, we’ve decided to write our own.
The founders
Maureen Briançon
Co-founder, pastry lover and digital project manager with deeply rooted values
Trained as a video journalist, Maureen spent years reporting in the field — capturing human stories with heart and integrity.
From the streets of Corsica to documentary shoots in the tech world, she’s always had a soft spot for what goes unsaid: the emotions, rhythms, and tensions behind the headlines.
Later, she shifted to digital project management — but her love for creating moments of care never faded.
With Frogs&Roos, she brings together her storytelling instinct, her obsession with detail, and her passion for baking — crafting madeleines that are as intentional as they are delicious.
“Whether I’m filming or baking, my goal is the same: create something that leaves people feeling seen and soothed.”
Alexandre Bailly
Co-founder, field journalist turned workplace well-being artisan
With a Master’s degree in Journalism and another in Digital Marketing, Alexandre has spent the last decade at the crossroads of media, meaning and transformation.
As a former journalist, he specialised in long-form storytelling and social impact pieces.
He later moved into strategy — helping companies, institutions and communities rethink their narratives and reach people with purpose.
At Frogs&Roos, he channels both his rigorous curiosity and strategic mind into crafting tools that help teams work better — not harder.
“I believe that the workplace can be a place of care, if we stop treating it like a machine and start treating it like a story.”